The American Eagle Saga
Jack McCormack was the man who first brought Laverda's big twin to the United
States. In mid-1968, McCormack, together with three or four ex-Triumph and
ex-Suzuki distributors (including Johnson Motors, West Coast), founded American
Eagle International Motors Incorporated. Their aim was to offer year-round
leisure vehicles, which were to come not only from Laverda, but also from the
likes of Sprite and Kawasaki. There were also plans for beach buggies,
snowmobiles and vehicles for other leisure-time activities. (The enterprise was
largely funded by a payout made to McCormack and his partners, after they had
successfully sued Suzuki's Japanese parent company, which had taken over
Suzuki's US distribution.)
McCormack had also earlier worked for both the Triumph and Honda American
distribution networks. In an article on the American Eagle project,
Classic Bike in its October 1997 issue described McCormack, as 'an
ex-Marine and golden-tongued salesman'. In the same feature, McCormack himself
stated that the Laverda 650 twin 'struck me as a very advanced motorcycle. When
I went to Italy and met with Massimo to discuss the idea of importing it, I
persuaded him to make it a 750.'
McCormack's claim to having invented the 750 is doubtful, as the machine
(with a Laverda, rather than an American Eagle badge) had already gone on sale
in Europe in May of that year. He certainly could, however, claim to have at
least influenced Laverda, inspiring them to build a super sport for the US
market.
The first Stateside test report of the Laverda 750 twin was published in the
August 1968 issue of Cycle World. McCormack's PR machine was in
full flow when Cycle World claimed that 'the 750 is
produced solely for America, after McCormack International requested this
move. The McCormack International group also obtained other modifications for
the express benefit of US riders.' Close study of the 1968 European Laverda 750
and its American Eagle brother shows them to be virtually identical except for
the handlebar bend.
The story of the American Eagle was to be cut short by the launch of the
Honda CB750 four only a few months later. Effectively, the
AMERICAN EAGLE 750cc SUPER SPORT
Japanese giant shut out McCormack's big twin, being $200 less than the
American Eagle (at $1495), and also offering two more cylinders and a disc brake
into the bargain.
The result was that few of the big Laverdas actually arrived in the USA,
maybe no more than 150 in total. McCormack and his men were soon struggling
financially, and were ultimately forced into liquidation. For many years, the
saga has been related as an example of how not to establish a bike importing
business...