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Bridgestone GTR 350
Accelerating out of a curve with the two-stroke
engine revving hard, sun gleaming off the chromed tank and a high-pitched
exhaust note providing a vivid soundtrack, it’s easy to understand why
Bridgestone’s 350 GTR was widely regarded as one of the best Sixties
middleweights around. It’s also a bit sad to think that this model was the high
point for a firm that abandoned motorcycle production shortly after it was
built.
Induction production Years produced: 1967-1971 Source motorcycleclassics.com
Bridgestone Motorcycles History In While heading Bridgestone's US bicycle division, Petersen was able to express and evangelize his passions for traditional good designs. A passion that had been fed by old world cycling traditions from Europe and spread with the bike boom of the 1970's. But was endangered by the marketing and flash culture surrounding the rise of the mountain bike. Petersen was able to use Bridgestone's massive production capacity to make inexpensive, high quality bikes that were aimed at a market that valued long term use as well as performance. So the Bridgestone team took the inherent advantages of the steel frame, mated them with well thought out components and produced bikes that supported longer rides, greater comfort, durability, everyday use and of course style without sacrificing performance. They looked back at the Fin de Siecle bike boom and promoted the classic aesthetics of that period. The bikes, which had always been nice now began to look nicer, riders had the opportunity to sport Bridgestone manufactured classic wool jerseys with nut buttoned shoulders and classic looks. The bikes became better and better,
new designs were less flashy but better thought out than the rest of the market,
especially among major producers, which Bridgestone was. However, at some point
things began to go wrong. The Bridgestone ideology began to undermine sales.
Quiet quality will sell bikes to educated consumers but for any number of
reasons a shiny cheap bike will sell as quick. Bridgestone finally disappeared
from the American market when the rising yen made profitability impossible. |
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